This is why celebrity endorsement is so popular people who want to emulate the celebrity feel they can do so by purchasing the item the celebrity endorses (from kitchen wares to sports equipment). The new prospective client transfers their trust from the endorser to what they endorse, making for an immediate and cost-effective way of accessing new leads. Endorsements work because we rely on people we trust to learn about new things endorsement deals leverage this trust to gain new leads and clients that you might not otherwise access.Īs Jay Abraham explains, an endorsement cuts through all the steps of trust development that otherwise requires time to build in a marketplace. ![]() When you get an endorsement, you get approval a basic endorsement is a statement of support from one person or company for another.
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